Sell add-ons and extras
Turn every booking into extra revenue. Customers already decided to rent - the marginal yes to extras is easier than the initial booking decision. Add-ons boost average transaction value by 20-40% with zero extra marketing effort.
Drinks, safety gear, insurance, food packages - all automatically offered during checkout. No sales pitch needed, just smart positioning.
Setup guideRevenue impact
The numbers speak: Add-ons typically increase booking value by 20-40%. A €200 boat rental becomes €240-280 with strategic extras.
Why it works: Customers already committed to spending. Adding €40 in extras to a €200 booking feels insignificant. The hard decision (renting the boat) is done. Everything after is impulse territory.
Low effort, high return: Set up once, sell automatically forever. No marketing budget, no sales calls, no extra staff needed.
What sells well
Safety and equipment: Life jackets (extra sizes, kids), waterproof phone cases, coolers, fishing gear, wakeboard/ski equipment, navigation devices
Food and drinks: Drinks packages (beer, wine, soft drinks), snack boxes, picnic baskets, BBQ packages, ice and cups
Insurance and protection: Damage waiver (reduce liability), cancellation insurance, weather guarantee
Services: Fuel packages (prepaid), captain service, cleaning service, delivery to alternative pickup/dropoff location
Special occasions: Birthday decorations, celebration packages, photography service
Smart strategies
Time-based availability: Breakfast packages only 8-10am using "between times". Happy hour drinks 4-7pm. Automatically hide items outside their time window.
Seasonal rotation: Summer items (cooling, sun protection, water toys) appear June-August with "between dates". Switch to winter gear (heating, rain protection) for off-season. Update once per year.
Boat-specific offerings: Show premium add-ons only on luxury boats using "only at dock using boat model". Basic safety gear for all boats, advanced equipment restricted to specific models. Match add-ons to boat capabilities.
Dock-specific services: Marina-only captain service, harbor-only fuel packages. Different docks have different capabilities, show relevant add-ons per location.
Trip-length requirements: Full-day picnic basket only for 4+ hour rentals using "trip duration". Prevents short-trip customers ordering items they won't use.
Prep-time items: Catering packages require 48 hours notice using "minimum time upfront". Photography service needs 7 days. Gives you time to prepare or book external services.
Weekend specials: Celebration packages only Friday-Sunday using "days of the week". Weekday equipment discounts Monday-Thursday. Match offerings to customer behavior patterns.
Per-passenger-per-hour pricing: Perfect for consumables like drinks. "2 beers per person per hour" automatically calculates correct quantity for group size and trip length. Prevents over/under ordering.
Boosting sales
Make them visible: Upload attractive square photos. Grid layout with clear images beats text-only lists.
Strategic pricing: "€5 per person" sounds better than "€40 per group" even when identical.
Stock management: Mark items "out of stock" when unavailable instead of removing them entirely.
Handling orders
Daily workflow covered in handle add-on orders.
Orders appear on planning overview. Filter by date, dock, boat model, category, or product. Print order lists for staff. Export summaries for supplier reconciliation.
Start simple
Focus on 3-5 popular items first. Add more once you nail the basics. Most revenue comes from a handful of well-positioned extras, not from having 50 options.