Sell add-ons and extras
Turn every booking into extra revenue. Customers already decided to rent - the marginal yes to extras is easier than the initial booking decision. Add-ons boost average transaction value by 20-40% with zero extra marketing effort.
Drinks, safety gear, insurance, food packages - all automatically offered during checkout. No sales pitch needed, just smart positioning.
Setup guideRevenue impact
The numbers speak: Add-ons typically increase booking value by 20-40%. A €200 boat rental becomes €240-280 with strategic extras.
Why it works: Customers already committed to spending. Adding €40 in extras to a €200 booking feels insignificant. The hard decision (renting the boat) is done. Everything after is impulse territory.
Low effort, high return: Set up once, sell automatically forever. No marketing budget, no sales calls, no extra staff needed.
What sells well
Safety and equipment: Life jackets (extra sizes, kids), waterproof phone cases, coolers, fishing gear, wakeboard/ski equipment, navigation devices
Food and drinks: Drinks packages (beer, wine, soft drinks), snack boxes, picnic baskets, BBQ packages, ice and cups
Insurance and protection: Damage waiver (reduce liability), cancellation insurance, weather guarantee
Services: Fuel packages (prepaid), captain service, cleaning service, delivery to alternative pickup/dropoff location
Special occasions: Birthday decorations, celebration packages, photography service
Smart strategies
Time-based availability: Breakfast packages only 8-10am using "between times". Happy hour drinks 4-7pm. Automatically hide items outside their time window.
Seasonal rotation: Summer items (cooling, sun protection, water toys) appear June-August with "between dates". Switch to winter gear (heating, rain protection) for off-season. Update once per year.
Boat-specific offerings: Show premium add-ons only on luxury boats using "only at dock using boat model". Basic safety gear for all boats, advanced equipment restricted to specific models. Match add-ons to boat capabilities.
Dock-specific services: Marina-only captain service, harbor-only fuel packages. Different docks have different capabilities, show relevant add-ons per location.
Trip-length requirements: Full-day picnic basket only for 4+ hour rentals using "trip duration". Prevents short-trip customers ordering items they won't use.
Prep-time items: Catering packages require 48 hours notice using "minimum time upfront". Photography service needs 7 days. Gives you time to prepare or book external services.
Weekend specials: Celebration packages only Friday-Sunday using "days of the week". Weekday equipment discounts Monday-Thursday. Match offerings to customer behavior patterns.
Per-passenger-per-hour pricing: Perfect for consumables like drinks. "2 beers per person per hour" automatically calculates correct quantity for group size and trip length. Prevents over/under ordering.
Boosting sales
Make them visible: Upload attractive square photos. Grid layout with clear images beats text-only lists.
Strategic pricing: "€5 per person" sounds better than "€40 per group" even when identical.
Stock management: Mark items "out of stock" when unavailable instead of removing them entirely.
Handling orders
Daily workflow covered in handle add-on orders.
Bookings with add-on orders show a shopping cart icon on the booking bar in your planning overview. Hover the booking to see exactly which items were ordered. Filter by date, dock, boat model, category, or product. Print order lists for staff. Export summaries for supplier reconciliation.
Start simple
Focus on 3-5 popular items first. Add more once you nail the basics. Most revenue comes from a handful of well-positioned extras, not from having 50 options.