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Google Analytics Integration

Let's Book now provides seamless Google Analytics (GA4) integration that automatically tracks page views, custom events, and ecommerce events without requiring custom return URLs or manual script implementation.

Updated Embed Script​

Replace your existing Let's Book embed script with the following updated version that includes analytics functionality:

<!-- Start of Let's Book widget -->
<script
    src="https://cdn.letsbook.app/assets/lb-analytics.min.js"
    type="module"
    defer
></script>
<script
    src="https://cdn.letsbook.app/assets/lb-widgets.min.js"
    type="module"
    defer
></script>
<!-- End of Let's Book widget -->

The key addition is the lb-analytics.min.js script, which enables automatic event tracking to your Google Analytics ( GA4) property.

Automatic Event Tracking​

Once the updated embed script is installed, you'll automatically receive the following events in your GA4 dashboard:

Custom Events​

  • booking_form_open: Triggered when the booking form is opened
  • booking_form_close: Triggered when the booking form is closed

Page View Tracking​

  • page_view: Tracks navigation within the booking form using the hash as the path format: <your_website_url>#<path_within_letsbook>

Ecommerce Events​

The following standard GA4 ecommerce events are automatically tracked throughout the booking process. Each of these events contain all financial information relevant to GA4:

  • begin_checkout: When a customer starts the checkout process by completing the draft booking
  • add_shipping_info: When a customer entered their personal details
  • add_payment_info: When payment information is provided
  • purchase: When a booking is successfully completed

Important Changes​

No Custom Return URL Required​

Important: Custom return URLs (thank you pages) are no longer needed with the new analytics integration. In fact, if you still have a custom return URL configured, the automatic purchase event tracking will not work, and you would need to implement the tracking manually.

For optimal analytics tracking, we recommend removing any custom return URLs you may have previously configured.

Debug Mode​

To troubleshoot and verify what events are being sent to Google Analytics, you can enable debug mode by adding ?debug=true to the analytics script URL:

<script
    src="https://cdn.letsbook.app/assets/lb-analytics.min.js?debug=true"
    type="module"
    defer
></script>

When debug mode is active, you'll see detailed information about the events being tracked in your browser's developer console.

Setup Requirements​

  1. Ensure GA4 or GTM is installed: The script will automatically detect your Tag Manager (GTM) or Analytics (GA4) configuration you already have on your site.
  2. Update embed script: Replace your existing Let's Book embed script with the new version above
  3. Remove custom return URLs: If you have any custom return URLs configured, consider removing them to enable automatic purchase tracking
  4. Test the integration: Use debug mode to verify events are being tracked correctly